You’re probably here because you were internet sleuthing me for some reason. Here, I’ll help you out:
We believe that everyone should have access to effective marketing strategies, regardless of their resources or size of the business.
We founded The Clever to break down barriers and level the playing field for small businesses, by providing affordable and efficient marketing solutions and creating a more inclusive and equitable business world.
Hey there, I’m Hazel! I’m a fractional CMO, principal marketing strategist and founder of The Clever, a marketing agency for small businesses. I’m a solopreneur based in Long Beach and I’m positively obsessed with this city and its businesses. I believe that small businesses should have access to the same marketing strategies and tools as big companies, but unfortunately, the industry has become overcomplicated and bloated. My mission is to change that.
I’ve been involved in marketing for tech companies for years, and have worked on the other side of the small business relationship. I’ve had the privilege of working with well-known companies like Yelp, Automattic, WordPress, and more. I’ve also founded several communities and am a huge believer in community-led growth.
At The Clever, we specialize in building marketing engines that drive growth for your business, and we use the Clever Method to help you get there quickly, efficiently, and with no BS. We don’t believe in one-size-fits-all solutions, which is why we tailor our services to meet the specific needs of each individual business.
I am a feminist entrepreneur who is passionate about social justice and building a more equitable world. We are committed to creating an inclusive, empowering, and respectful environment for everyone who works with us.
So if you’re a small business owner or solopreneur feeling overwhelmed with all the different aspects of growing your business, let us help you. We’re here to be your partner in success and take your business to the next level.
I’m a marketer-event-planner-writer-strategist who has done a lot of jobs and in always into conversations to talk about any of those things.
Tap any of these cards to see highlights.
That’s some bullshit.
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As a local business owner and solopreneur myself, I understand the unique challenges and struggles that small businesses face on a daily basis. That’s why I founded The Clever, a marketing agency dedicated to helping small businesses in Long Beach and beyond thrive.
I believe that small businesses should have access to the same marketing strategies and tools as big companies, but unfortunately, the industry has become overcomplicated and bloated. But I’m here to change that.
At The Clever, we specialize in building marketing engines that drive growth for your business, and we use the Clever Method to help you get there quickly, efficiently, and with no BS. We don’t believe in one-size-fits-all solutions, which is why we tailor our services to meet the specific needs of each individual business.
Our team of experts is skilled in everything from SEO and PPC advertising to social media marketing and email campaigns. We specialize in branding and identity design, as well as creating engaging content that drives sales. We’ll help you stand out in your industry and achieve the success you deserve.
But it’s not just about the numbers, it’s about creating a sustainable business that aligns with your values and serves your community. We are committed to creating an inclusive, empowering, and respectful environment for everyone who works with us.
So if you’re a small business owner or solopreneur feeling overwhelmed with all the different aspects of growing your business, let us help you. We’re here to be your partner in success and take your business to the next level. Contact us today to schedule a consultation and let’s make it happen!
Okay, it sounds sterile, but I’m a big believer in personal user manuals as a way of fostering psychological safety at work. Helping diminish ambiguity and work styles, where possible goes a long way with that.
Basically, it’s a doc outlining how you like to work, collaborate, communicate, and receive feedback.
This Notion board is also a template where you can copy and create your own too.
Psychological safety refers to an individual’s perception of the consequences of taking an interpersonal risk or a belief that a team is safe for risk taking in the face of being seen as ignorant, incompetent, negative, or disruptive. In a team with high psychological safety, teammates feel safe to take risks around their team members.
They feel confident that no one on the team will embarrass or punish anyone else for admitting a mistake, asking a question, or offering a new idea.
Amy Edmonson has shared lots of really interesting talks around psychological safety at work, especially when it comes to leadership.