Content marketing strategy
Are you tired of creating content that’s not hitting the mark? A content calendar can help you fix that. By planning out your content in advance, you’ll be able to create a more targeted strategy that resonates with your audience.
This leads to better engagement, increased traffic, and ultimately, more revenue. Our tutorial on the 10-Minute Content Calendar with Chat will show you how to create a content calendar that’ll help you get the results you want for your business.
The key to a good relationship with robots is to lay a good foundation. Don’t waste time organizing your thoughts, here you’ll just sorta ramble about yourself and your business. It’s why we recommend using voice to text, Siri, or transcription for this step.
With our provided prompts, you’ll be able to create a compelling content calendar in no time. We’ve taken the guesswork out of content planning, so you can create a plan that’s tailored to your business goals and target audience.
By implementing your strategy, you’ll be able to create content that resonates with your audience, drives engagement, and increases revenue. Track your progress, optimize your strategy, and make sure that you’re hitting your business goals.
Copy and paste these prompts
Open up a free account (or upgrade to a premium account for more reliability) to use ChatGPT. Log in on your phone as well as desktop, if you’re using both.
For the first prompt, where you set the stage about your business, you’ll get the best results using voice to text to enter lots of good info using your phone browser.
I don’t need a response yet, but here’s what to remember:
I’m developing a business plan for my business, BUSINESS NAME. My name is FULL NAME and I’m a YOUR AGE, YOUR GENDER, YOUR TITLE. BUSINESS NAME is my business with HOW MANY PEOPLE WORK THERE and THAT DOES THIS for THIS KIND OF CUSTOMER.
I started the business in YEAR YOU STARTED because REASON YOU STARTED. A few things/services I sell are SERVICES/PRODUCTS YOU OFFER. Right now most of my customers come from HOW YOUR CUSTOMERS FIND YOUR MOST OFTEN.
I’m passionate about THING YOU’RE PASSIONATE ABOUT.
Copy and paste the contents of each item below directly into ChatGPT.
For the rest of the conversation, I want you to use all the combined knowledge of an expert content marketing strategist who loves the book They Ask, You Answer, Joe Pulizzi, and Melanie Deziel. And to give recommendations that use an authentic, compelling voice. Can you remember that?
Give 15 specific questions customers might ask about my business when they are visiting my website or social profiles? Deliver Results as a table
List 12 topics I might create content for and the channels where I’d create different types of contnet on that topic, deliver results as a table
Deliver a content Journey Map, Results as a table. show columns with the problems the customers is trying to solve, their trigger, and how we solve that problem, and cta. stages should include awareness, acquisition, community-activated, conversion to purchase, repeat purchase, champion.
Create 10 compelling Blog post or landing page ideas, each with different main topics. Provide CTAs. The overall goal should be for generally increasing awareness for my business. List potential SEO keywords too. Deliver Results as a table.
Create 10 catchy, compelling, snappy TikTok video ideas, and 10 YouTube video ideas with titles and CTAs for increasing awareness for BUSINESS NAME. Deliver results in a table.
Create 15 specific eye-catching ideas for instagram posts for the audience of BUSINESS NAME. Write as if written by an expert designer and content marketer. Provide captions for each post. Deliver results in a table.
Create 10 compelling, non-gimmicky gated content/leadgen ideas with CTAs for increasing email addresses gained. Make the ideas specific to BUSINESS NAME. Deliver results in a table.
Create 10 outline options for a newsletter from BUSINESS NAME that goes out twice a month to all potential customers and repeat customers. For each provide: Subject line, Goal of email, Main Graphic Idea, CTA, Segment. Provide results as a table.
Create a content calendar as a table for BUSINESS NAME for the next month ensuring to stick to the recommended cadence. The recommended cadence is to post like so:
(All below are formatted like this “Content Type: Cadence”)
TikTok: 2 times per week
YouTube: 1 time per week
Instagram Story: 3 times per week
Instagram Post: Once per week
Email Newsletter: 2 times per month
Blog or Landing Page: 2 times per month
Ebook: 1 time per quarter
Have columns for Content Type, Title, Brief description of content, CTA, segment.
Consider ways I might reuse content since marketing resources are limited for my business when delivering your response.
What are 15 ways I can grow awareness for all of the content I’m creating for BUSINESS NAME? Delver results in a table as a content distribution plan with columns for the Distribution Channel, ideas, the potential reach, ideas for how to find the channel
Consider community-led growth and partnership options as well as other channels such as paid, etc. Deliver specific ideas to my industry and BUSINESS NAME in the answer.
So, you’ve got a killer content calendar – now what? The next step is to put that shit into action and start seeing results.
Once you’ve created your content calendar, it’s essential to document and keep track of your strategy to make sure that you’re hitting your goals.
We recommend using a tool like Notion to document your content calendar and track your progress. Notion is a free tool that allows you to create a centralized workspace for all of your content-related tasks.
If you’re not sure where to start, The Clever has a free Notion template that you can download to help you get organized.
Here’s the thing – without a solid content strategy, you’re just throwing spaghetti at the wall and hoping something sticks. But with a content calendar, you can create a plan that’s tailored to your target audience, and start seeing real engagement and revenue.
Download a free template to document your content marketing strategy. Your template will automatically open in a new tab.