Nurturing Yelp's Early Community in Los Angeles

From its nascent stage to becoming the heart of local LA reviews, I drove Yelp’s growth and reputation, strengthening community bonds and forging business alliances.

The Process. How We did it.

Crafting a Trusted Local Review Ecosystem from Scratch

In a sprawling metropolis teeming with voices, how do we make Yelp the trusted hub for genuine local reviews, while fostering a community spirit?

Building Local Alliances Forged close ties with local events, concerts, and businesses, curating partnerships that spotlighted Yelp while enhancing local brand presence.
Masters in Event Crafting: From bacon-fests to sophisticated soirées, I mastered the art of curating experiences that resonated with the community, ensuring memorable and engaging gatherings.
Steering the Yelp Elite Vanguard: Nurtured and collaborated with Yelp's most active and influential members, strategizing events and campaigns that reinforced brand loyalty.

A look at our portfolio

Photos from Yelp LA and OC Community Growth

The Results

The Enduring Essence of Yelp LA

My tenure with Yelp wasn’t just about growth metrics—it was about creating enduring relationships, shaping a brand’s essence in a city, and making every Yelper’s experience in LA more informed, more connected, and simply better. The results I achieved, paired with my skillset in partnerships, leadership, and community management, are a testament to the power of genuine engagement and innovative strategy.