Community Growth via Experiential Marketing and Memorable Swag

Noon Year’s Eve was more than an event — it was a new tradition. Conceived, produced, and marketed under the LB Littles banner, this was our innovative approach to include families in New Year’s festivities, complete with an electric dance party precisely at noon.

The Process. How We did it.

Redefining Family Festivities

Crafting an event that captured the spirit of New Year's Eve but was tailored for a family audience, ensuring it was engaging for both children and adults.

Unique Event Theme: Moved the New Year's celebration to midday, letting families with children join the festivities without stretching past bedtime.
Immersive Experience: Introduced the iconic balloon drop, turning the room into a sea of color at the stroke of noon.
Engaging Activities: Ensured all-round entertainment with dancing robots, fog machines, face painting, crafts, dance classes, and an ever-popular photo booth.
Strategic Partnerships: Collaborated with the local business improvement district and wooed major sponsors like Target and the County of Los Angeles.

A look at our portfolio

Photos from LB Littles' Noon Years Eve

The Results

Strategic Interventions That Yielded Tangible Results

Noon Year’s Eve was more than an event – it was a transformative experience for families. The daytime party became an annual tradition, setting the stage for many more memorable midday year-end celebrations to come.

Media Buzz:

Attracted major press attention from outlets like the LA Times, Long Beach Post, and KTLA news. Additionally, it became a sensation on influencer channels across YouTube, TikTok, and Instagram.