THE CLEVER PORTFOLIO
Analytics Management – Multi-Brand Google Looker Studio
liquid web family of brands Data Management and Marketing Analytics Aggregation
- 2022-2023
- Community Growth
- StellarWP
The dashboard was a huge success and became the go-to resource for our entire marketing organization. It allowed us to see exactly where our marketing efforts were most effective, and where we needed to make adjustments. This level of transparency and data-driven decision making helped us optimize our marketing strategies and drive better results.
Maximized ROI with Comprehensive Funnel Tracking in One Place
Additionally, the dashboard helped us better understand the customer journey and identify areas for improvement. We were able to see exactly where potential customers were dropping off in the funnel, and make changes to keep them engaged. This led to increased conversion rates and ultimately, increased revenue for the company.
One of the key advantages of the dashboard was its ability to be customized for different audiences. We were able to create different views for different teams, ensuring that each team had the information they needed to do their job effectively. This level of customization was crucial in such a large, complex organization, and helped us streamline our marketing efforts.
Built a scalable solution that could be easily replicated for newly acquired brands.
I was able to develop a scalable solution for the dashboard marketing data studio project that could easily be replicated for newly acquired brands. This required technical skill in using Google Tag Manager and connecting various data sources, as well as a thorough understanding of the needs and goals of the organization. By creating a solution that could be easily replicated, I was able to save time and resources while also ensuring that all brands had access to the important data and insights they needed to make informed decisions.
Improved data accuracy by centralizing data from a wide range of sources.
I developed a customizable dashboard in Google Data Studio that improved data accuracy by centralizing data from a wide range of sources, including Woocommerce, Google Ads, Meta Ads, Twitter, Organic Social, YouTube, Instagram, Hotjar, Hubspot, Active Campaign, and Email Marketing. This solution was scalable and could be easily replicated for newly acquired brands, providing a single source of truth for where data was flowing within the organization. The dashboard had multiple views and filters to meet the needs of different audiences and could be filtered by brand, channel, budget, and more.
Developed a customizable dashboard with multiple views and filters to meet the needs of different audiences.
Created a comprehensive dashboard that could track the entire marketing funnel, including data from various sources such as Woocommerce, Google Ads, and social media platforms. Implemented technical solutions using Google Tag Manager and connected endpoints to ensure accurate and efficient data tracking.
Improved marketing ROI by enabling data-driven optimization of strategies and tactics.
I developed a dashboard in Google Data Studio that improved the marketing return on investment for StellarWP and the Liquid Web Family of Brands. By centralizing data from various sources and providing customizable views and filters, I was able to enable data-driven optimization of marketing strategies and tactics, leading to improved ROI.
Accelerated New Company Integration with Cloned Dashboard Solution
Overall, building the dashboard was a massive accomplishment for me and the entire marketing team. It has had a huge impact on the efficiency and effectiveness of our marketing efforts, and has become an invaluable tool for the company. We are all very proud of the work we put into it, and the positive impact it has had on the business.