THE CLEVER PORTFOLIO
Brand Strategy for a house of brands
StellarWP Branding
- 2021-2022
- Brand Strategy
- StellarWP
Overall, my efforts to build StellarWP as a brand were highly successful, leading to significant growth in the WordPress userbase and attracting more businesses to the platform. I am proud of the impact that my work has had in helping to drive the success of this brand and contribute to the growth of the WordPress ecosystem.
Creating a Brand to Be Reckoned With: The StellarWP Journey
As the lead of the branding and marketing efforts for StellarWP, a brand new umbrella brand within Liquid Web, I was responsible for developing the brand from scratch and driving its growth in the competitive WordPress space. This involved conducting extensive brand research to understand the needs and preferences of our target audience, and using this insight to inform our branding and marketing strategy.
One of the key elements of our success was our focus on the emerging creator community, which was an important and influential group within the WordPress ecosystem. By engaging with this community and building relationships with its members, we were able to establish StellarWP as a trusted and respected brand that was well-aligned with the values and goals of this audience.
Consistent press placements with new brand
I was responsible for securing consistent press placements for StellarWP, the brand I developed for Liquid Web's WordPress solutions. By building relationships with industry journalists and crafting compelling pitches, I was able to showcase StellarWP's offerings and establish the brand as a trusted player in the WordPress space.
cross-selling email marketing resulting in a 28% bump in revenue from the channel
I successfully implemented cross-selling campaigns through email marketing for StellarWP, which led to a 28% increase in revenue from that channel. By targeting our existing customer base with personalized and relevant offers, we were able to drive significant growth for the company.
built goal tracking resulting in direct kpi improvements
I knew it was important to track our progress as we developed the StellarWP brand, so I implemented goal tracking systems that helped us see tangible improvements in key performance indicators. It was a total game-changer and helped us stay on track and continuously improve.
grew partnerships with key industry influencers, resulting in increased brand exposure and credibility
I brought my A-game to StellarWP and made some serious waves in the industry. I teamed up with some major players in the WordPress world, resulting in a major boost for our brand. Not only did we gain some serious credibility, but our exposure skyrocketed too. It was a win-win for everyone involved.
Building a Brand from Scratch: A Tale of Success
In addition to our community-centric approach, I also implemented a range of marketing tactics and strategies to drive growth and attract new businesses to StellarWP. This included leveraging paid and organic advertising, building partnerships with key industry players, and developing engaging content that resonated with our target audience.