As the lead of the branding and marketing efforts for StellarWP, a brand new umbrella brand within Liquid Web, I was responsible for developing the brand from scratch and driving its growth in the competitive WordPress space. This involved conducting extensive brand research to understand the needs and preferences of our target audience, and using this insight to inform our branding and marketing strategy.
One of the key elements of our success was our focus on the emerging creator community, which was an important and influential group within the WordPress ecosystem. By engaging with this community and building relationships with its members, we were able to establish StellarWP as a trusted and respected brand that was well-aligned with the values and goals of this audience.
In addition to our community-centric approach, I also implemented a range of marketing tactics and strategies to drive growth and attract new businesses to StellarWP. This included leveraging paid and organic advertising, building partnerships with key industry players, and developing engaging content that resonated with our target audience.