THE CLEVER PORTFOLIO
Community growth through experiential marketing
StellarWP Wordcamp US activation
- 2022-2023
- Community Growth
- StellarWP
The WordCamp US event in San Diego was a major opportunity for the StellarWP brand to make an impact on the WordPress community. As such, we knew we had to go above and beyond to stand out and make a memorable impression.
StellarWP Lights Up WordCamp US with Memorable Brand Activation
Our team put our heads together and came up with the idea of creating luxury candles with cheeky messages, such as “This Candle Smells Like Your Code Working on the First Try.” We also developed a custom magic 8 ball that visitors could shake to determine their foremost problem, and then receive a corresponding candle to help solve it.
The response to our brand activation was overwhelmingly positive. We received more brand mentions than any other company at the event, even more than industry heavyweights like Automattic and Google. The buzz surrounding our candles continued long after the event ended, with community members posting about them for weeks to come.
Utilized data and insights to continuously improve and optimize the activation for maximum impact
Utilized data and insights to continuously improve and optimize the activation for maximum impact at the StellarWP WordCamp project. This approach led to the brand receiving the most mentions of any company at the event and paved the way for four major new partnerships.
Created new partnerships for the StellarWP brand as a result of the successful activation
Our activation at WordCamp US was a huge success and led to the creation of several new partnerships for the StellarWP brand. In the weeks following the event, we saw a 12% increase in revenue, thanks to the buzz and exposure generated by our memorable activation.
most mentioned brand at wordcamp
I was able to achieve the most brand mentions at WordCamp US in San Diego for StellarWP through a unique and memorable brand activation. The impact was long-lasting, with community members continuing to talk about it for weeks after the event and resulting in four major new partnerships for StellarWP.
Generated a high level of engagement and positive response from attendees, leading to increased brand loyalty and advocacy.
The brand activation at WordCamp US in San Diego was a major success for StellarWP. Not only did it result in the brand receiving the most mentions out of any other company at the event, but it also paved the way for four new partnerships and increased brand loyalty and advocacy among attendees. In addition, the success of the activation was reflected in the company's revenue, which saw a 12% increase in the weeks following the event. Overall, the activation was a fantastic example of how to effectively engage with and connect with a community in a memorable and impactful way.
Magic 8-Ball Guides WordCamp Attendees to the Perfect Candle (and Solution)
In addition to the positive attention, our brand activation also led to the formation of four major new partnerships for StellarWP. All in all, it was a highly successful and impactful event for our brand.