THE CLEVER PORTFOLIO
Content production - annual report
Downtown Long Beach Economic Profile Format overhaul
- 2022-2023
- Community Growth
- StellarWP
The Downtown Long Beach Economic Profile is a prime example of how powerful storytelling can be in marketing. By focusing on the stories of real people living and working in the community, we were able to connect with our audience on a deeper level and create content that was both informative and engaging. The glossy magazine format also helped to make the content more visually appealing and easier to digest.
Downtown Long Beach Economic Profile Goes Viral: Local Residents and Business Owners Share on Social Media
As a result of this marketing strategy, we were able to earn placements in a variety of urbanism publications, as well as every publication in Long Beach and the LA Times. This level of press attention not only helped to raise awareness about the downtown Long Beach community, but also established the economic profile as a go-to source of information for both residents and businesses.
But the impact of this project went far beyond just the press placements. For the first time, residents and business owners were sharing content from the economic profile organically on social media. This not only helped to increase the profile’s reach, but also served as a foundation for marketing efforts throughout the entire year.
Increased press attention and reach for the Economic Profile.
I achieved this accomplishment by revamping the traditional, dense economic profile into a glossy magazine format that included interviews with key players in the community, as well as data presented in easily digestible snippets and TL;DR sections. This approach proved successful, resulting in placements in urbanism publications, every publication in Long Beach, and even the LA Times. In addition, for the first time, residents and business owners shared content from the economic profile organically on social media, helping to increase the profile's reach.
Improved stakeholder engagement through interviews with developers, residents, and small business owners.
To improve stakeholder engagement with the downtown long beach economic profile, I conducted interviews with developers, residents, and small business owners and included their perspectives in the profile. This gave a well-rounded view of the community and allowed for a more personalized and engaging read. By including the voices of those directly affected by and involved in the local economy, we were able to create a more valuable resource for the community.
Improved the value of the Economic Profile as a resource for the community.
I transformed the downtown long beach economic profile from a dull, dense annual report into a glossy magazine that offered value to the community all year round. By featuring interviews with major developers and small business owners, presenting data in easily digestible snippets, and earning press placements in multiple publications, I was able to increase the profile's value as a resource for the community. As a result, residents and business owners began sharing the profile organically on social media, making it a foundation for marketing efforts throughout the year.
Transformed a dull annual report into a visually appealing and engaging magazine.
In regards to the downtown long beach economic profile project, I transformed a dull annual report into a visually appealing and engaging magazine by redesigning the layout and format, adding in interviews with developers, residents, and small business owners, and breaking up dense data into bite-size snippets and TL;DR sections. This helped to improve the value of the economic profile as a resource for the community and also increased press attention and reach for the publication.
Press-Worthy: Economic Profile Earns Coverage in Every Publication in Long Beach and LA Times
In short, the Downtown Long Beach Economic Profile was a resounding success, thanks to our focus on storytelling and visual appeal. By creating content that resonated with our audience, we were able to generate significant press attention and drive engagement across a variety of channels. This project is a testament to the power of effective marketing and the importance of finding creative ways to engage with your audience.