As a result of this marketing strategy, we were able to earn placements in a variety of urbanism publications, as well as every publication in Long Beach and the LA Times. This level of press attention not only helped to raise awareness about the downtown Long Beach community, but also established the economic profile as a go-to source of information for both residents and businesses.
But the impact of this project went far beyond just the press placements. For the first time, residents and business owners were sharing content from the economic profile organically on social media. This not only helped to increase the profile’s reach, but also served as a foundation for marketing efforts throughout the entire year.
In short, the Downtown Long Beach Economic Profile was a resounding success, thanks to our focus on storytelling and visual appeal. By creating content that resonated with our audience, we were able to generate significant press attention and drive engagement across a variety of channels. This project is a testament to the power of effective marketing and the importance of finding creative ways to engage with your audience.