THE CLEVER PORTFOLIO
Conversion Rate optimization for popular wordpress plugin
CRO – Kadencewp
- 2022-2023
- Community Growth
- StellarWP
This was a marketing, conversion rate optimization project for a popular WordPress theme and plugin company.
As a marketer, it's always exciting to see the impact of your efforts on a company's bottom line. That's exactly what happened when I worked on conversion rate optimization for KadenceWP. When I joined the team, they had a freemium product, but weren't treating it as such.
We saw an opportunity to improve the customer experience by building a funnel and collecting user information with the free product upon consent. The results were staggering - revenue from email marketing increased 10x in the following months, with the conversion rate tripling!
KadenceWP CRO Project Boosts Email Marketing Revenue to Record Heights
We took their conversion rate from “meh” to “hell yeah!” and I’m not going to sugarcoat it, it was a lot of work, but it was so worth it.
So, what did we do? First, we built a funnel that collected user information and consent, because let’s be real, people are more likely to convert if they trust you. Then, we implemented email drip campaigns for free customers to keep them engaged and build that trust even more. We also added webinars to our strategy, because people like to see the face behind the brand and it helps build trust even more.
But that’s not all, we also reorganized our client’s pricing page to make it easier for customers to understand. Sometimes the most obvious solutions are the most overlooked. We made it super simple for people to understand the value of our client’s product, and you know what? It worked.
All of these efforts helped drive significant growth for our client and solidified The Clever’s reputation as a go-to agency for conversion rate optimization. I’m telling you, if you’re looking for a no-bullshit agency that’s going to work their ass off for you, it’s us. Let’s make some magic happen together.
Increased revenue from email marketing 10x through targeted marketing efforts.
We implemented a customer journey map and developed email automation campaigns to nurture leads and improve the customer experience. We also segmented our customer base and customized our messaging to better speak to their specific needs and interests.
By focusing on building trust and providing value through our marketing efforts, we were able to significantly increase conversion rates and drive revenue growth.
Implemented a successful email drip automation campaign for free customers.
By creating targeted, personalized email content and scheduling it to be sent at specific intervals, I was able to nurture relationships with these users and encourage them to upgrade to paid plans. This strategy helped to drive sales and improve the overall customer experience.
Tripled conversion rate with successful conversion rate optimization strategy.
This was achieved through a variety of tactics, including building a funnel to collect user information and consent, implementing email drip automation campaigns for free customers, and adding webinars to continue building brand trust.
Reorganized pricing page, resulting in a 30% increase in conversion rate from that page.
We reorganized the pricing page in a way that made it easier for customers to understand the various options and pricing tiers available to them. This resulted in a 30% increase in conversion rate from that page, demonstrating the effectiveness of the changes I made.
A Marketing Home Run with Unprecedented Sales and Conversion Rate Success
We don’t shy away from hard work at The Clever, and this project was no exception. We took our client’s conversion rate from mediocre to outstanding, and it was all worth it. We employed a holistic approach, starting with creating a trust-building funnel for user information and consent. From there, we implemented email drip campaigns for free customers to keep them engaged and foster trust. Additionally, we included webinars in our strategy, allowing customers to put a face to the brand and build trust even further.
But that’s not all, we also reorganized our client’s pricing page to make it more user-friendly and easily understandable. Sometimes, the simplest solutions are the most effective. By making it easy for customers to understand the value of our client’s product, we saw a significant increase in conversions.
All of these efforts led to substantial growth for our client and solidified The Clever’s reputation as a go-to agency for conversion rate optimization. We’re not afraid to roll up our sleeves and get the job done. If you’re looking for a no-nonsense agency that’s going to work their butt off for you, look no further. Let’s make some magic happen together.