THE CLEVER PORTFOLIO
Funnel optimization for WordPRess Plugin Business
CRO – The Events Calendar
- 2022-2023
- Community Growth
- StellarWP
In working on the conversion rate optimization for The Events Calendar, I was able to significantly increase the sales for this WordPress plugin. By focusing on the freemium model and collecting user information with the free product, we were able to see a 20% increase in sales each month for several months in a row. This success led to a successful acquisition by Liquid Web.
Boosted Sales by 20% Each Month with Conversion Rate Optimization
One key to this success was the development of the customer journey and the creation of email automations to support the sales funnel. By segmenting customers into primary categories, we were able to further increase conversion rates.
In addition to these efforts, we also conducted a thorough analysis of the website and the product itself to identify and eliminate any points of friction. These efforts paid off in the form of increased sales and ultimately, a successful acquisition.
Developed a customer journey map and email automation campaign to enhance the customer experience and increase conversions.
I was able to improve the customer experience and increase conversions for The Events Calendar by developing a customer journey map and email automation campaign. By understanding the different stages of the customer journey, we were able to identify opportunities for improvement and create targeted messaging that resonated with customers. Additionally, implementing email automation allowed us to nurture leads and guide them through the sales process more effectively, leading to an increase in conversions.
Led a successful cro sprint that contributed to the acquisition of the company by Liquid Web.
As the lead on the conversion rate optimization project for The Events Calendar, I was able to successfully implement a CRO strategy that resulted in a 20% increase in sales each month for several months. This was achieved through a combination of customer journey mapping, email automation campaigns, and analyzing and addressing points of friction throughout the website and product. The success of this CRO sprint ultimately played a significant role in the acquisition of The Events Calendar by Liquid Web. By focusing on improving the customer experience and driving conversions, we were able to demonstrate the value and potential of the company to potential acquirers.
Successfully implemented a conversion rate optimization strategy that resulted in a 20% increase in sales each month for several months.
I implemented a conversion rate optimization strategy for The Events Calendar, a popular WordPress plugin that was already generating significant revenue. One of the key elements of this strategy was the development of a customer journey map and email automation campaign, which helped to enhance the customer experience and increase conversions. In addition to this, I also conducted a thorough analysis of the website and the product itself to identify and address any points of friction that may have been hindering sales. As a result of these efforts, The Events Calendar saw a 20% increase in sales each month for several months, leading to a successful exit by acquisition from Liquid Web.
Improved the overall customer experience through targeted marketing efforts and a streamlined user journey.
In regards to the cro project for The Events Calendar, I was able to improve the overall customer experience through targeted marketing efforts and a streamlined user journey. This involved analyzing points of friction within the website and product itself, and implementing changes to make the experience smoother for users. By doing this, we were able to increase customer satisfaction and drive conversions for the company. Overall, this was a successful project that contributed to the growth and success of The Events Calendar.
Analyzed Every Point for Friction and Streamlined Customer Journey
As a marketing expert, it’s always exciting to see such dramatic results from conversion rate optimization efforts. The success of The Events Calendar is a testament to the importance of understanding the customer journey and being diligent in identifying and addressing any obstacles to conversion.