One key to this success was the development of the customer journey and the creation of email automations to support the sales funnel. By segmenting customers into primary categories, we were able to further increase conversion rates.
In addition to these efforts, we also conducted a thorough analysis of the website and the product itself to identify and eliminate any points of friction. These efforts paid off in the form of increased sales and ultimately, a successful acquisition.
As a marketing expert, it’s always exciting to see such dramatic results from conversion rate optimization efforts. The success of The Events Calendar is a testament to the importance of understanding the customer journey and being diligent in identifying and addressing any obstacles to conversion.