The zine project was a huge success in building brand affinity within our organization. Not only did it showcase the accomplishments of our teams and brands, but it also highlighted the personal milestones of our staff, which helped to create a sense of community and belonging within the company.
The unique, tongue-in-cheek style of the zine, with its retro, low-fi design and inside jokes, was particularly well received by our staff, who are a scrappy, nerdy audience with a love for open source and DIY culture. The zine was widely shared within the company and became the most widely shared piece of content by our staff that year.
Overall, the project was a great success in building brand loyalty and advocacy within our organization.
The goal of the internal marketing project, the year-end Zine for StellarWP staff, was to build brand affinity for our new brand. We realized that many of our staff were actually customers, and by building brand affinity through our staff, we could potentially lead to skyrocketing growth for StellarWP. This was especially important as we had just launched the new StellarWP brand and were working to establish our presence in the market.
Another goal of the project was to bring our team together and celebrate the accomplishments of the year. By highlighting the successes of our various teams and brands, as well as personal milestones such as weddings, babies, and big trips, we hoped to foster a sense of community and camaraderie within the StellarWP team. We wanted to create a project that would be meaningful and memorable for our staff, and that would help to build a strong, positive company culture.
The success of the zine was evident in the high level of engagement and sharing among staff. It became the most widely shared piece of content that year and helped to foster a sense of community and pride among the StellarWP team. Overall, the year-end Zine was a creative and effective way to build brand affinity and strengthen the connection between staff and the brand.