THE CLEVER PORTFOLIO
Brand Affinity through internal marketing campaign
StellarWP Year-End Staff Zine
- 2022-2023
- Community Growth
- StellarWP
The internal marketing project for StellarWP's year-end Zine was a hit among staff and helped to boost brand affinity for our new brand. Not only did it highlight the accomplishments of teams and brands throughout the year, but it also celebrated personal milestones of staff members. The zine was designed with a retro, low-fi style that was tongue-in-cheek and full of inside jokes and easter eggs. The 80s inspired design added to the fun and collaborative nature of the project.
Internal Marketing Initiative a Huge Success: StellarWP Zine Most Widely Shared Staff Content of the Year
The zine project was a huge success in building brand affinity within our organization. Not only did it showcase the accomplishments of our teams and brands, but it also highlighted the personal milestones of our staff, which helped to create a sense of community and belonging within the company.
The unique, tongue-in-cheek style of the zine, with its retro, low-fi design and inside jokes, was particularly well received by our staff, who are a scrappy, nerdy audience with a love for open source and DIY culture. The zine was widely shared within the company and became the most widely shared piece of content by our staff that year.
Overall, the project was a great success in building brand loyalty and advocacy within our organization.
increased brand loyalty and advocacy among staff through personalized storytelling and highlighting of personal milestones
I created an internal marketing project for StellarWP in the form of a year-end zine for staff, with the goal of building brand affinity for our new brand. Through data and networking, I realized that many of our staff were actually customers and that building brand affinity through our staff could lead to skyrocketing growth. The zine was designed to appeal to our scrappy, nerdy audience, who are interested in open source and DIY culture. It featured stories of accomplishments throughout the year for teams and brands, as well as personal milestones such as weddings, babies, and big trips. The zine was a success, with staff widely sharing it and it became the most shared piece of content that year.
Improved company-wide communication and connection through the sharing of stories and accomplishments
I successfully improved company-wide communication and connection through the creation of a collaborative and inclusive zine project that involved the entire company in the creation process. By highlighting the personal milestones and accomplishments of staff members, we were able to create a sense of community and belonging within the company, which ultimately led to increased brand loyalty and advocacy. By involving all departments in the creation process, we also fostered open and effective communication channels throughout the organization.
collaborative and inclusive project that involved the entire company in the creation process
I implemented a highly collaborative and inclusive approach to the creation of the StellarWP zine internal marketing project. This involved engaging and involving the entire company in the process, resulting in a strong sense of ownership and buy-in from all team members. By fostering a sense of community and teamwork, the project was able to successfully engage and inspire the entire company.
Designed a visually striking and on-brand zine that utilized retro, low-fi elements and tongue-in-cheek humor
I designed a visually striking and on-brand zine for the StellarWP internal marketing project that utilized retro, low-fi elements and tongue-in-cheek humor to engage and connect with staff. The design was inspired by DIY culture and the open source community, and included fun easter eggs and 80s-style design as if printed on a ditto machine. This helped to create a unique and memorable experience for staff, and contributed to the overall success of the project.
StellarWP Zine Project: Building Brand Loyalty and Affinity from the Inside Out
The goal of the internal marketing project, the year-end Zine for StellarWP staff, was to build brand affinity for our new brand. We realized that many of our staff were actually customers, and by building brand affinity through our staff, we could potentially lead to skyrocketing growth for StellarWP. This was especially important as we had just launched the new StellarWP brand and were working to establish our presence in the market.
Another goal of the project was to bring our team together and celebrate the accomplishments of the year. By highlighting the successes of our various teams and brands, as well as personal milestones such as weddings, babies, and big trips, we hoped to foster a sense of community and camaraderie within the StellarWP team. We wanted to create a project that would be meaningful and memorable for our staff, and that would help to build a strong, positive company culture.
The success of the zine was evident in the high level of engagement and sharing among staff. It became the most widely shared piece of content that year and helped to foster a sense of community and pride among the StellarWP team. Overall, the year-end Zine was a creative and effective way to build brand affinity and strengthen the connection between staff and the brand.