THE CLEVER PORTFOLIO
Marketing Leadership Strategy – Multi-Brand KPI Dashboard
liquid web family of brands kpi tracking
- 2022-2023
- Community Growth
- StellarWP
As the head of marketing for StellarWP, I was tasked with building out a scorecard and KPI measurement system for a newly assembled team following four major brand acquisitions within a year. This was no small feat, as the team was responsible for marketing efforts across multiple brands and products.
Skyrocketing Success: Marketing Teams Deliver Projects 100% Faster with New Scorecard System
I began by working with the executive team to align the scorecard with the company’s overall OKRs. This helped ensure that the marketing team’s progress, strategy, and successes were easily communicated to the board and investors.
To build the scorecard, I worked with each team to identify the key metrics that would be most impactful in measuring their success. I then created a system that rolled these metrics up into a single scorecard, allowing us to track progress and identify areas for improvement.
The implementation of the scorecard had a significant impact on the team’s performance. It allowed us to make decisions more confidently and move projects forward faster. In fact, we were able to deliver projects 100% faster than we had previously.
Improved data-driven decision-making within the marketing team.
Created a scorecard and KPI measurement system for a newly assembled marketing team following four major brand acquisitions within one year. This helped the executive team confidently report marketing progress, strategy, and successes to the board and investors, resulting in faster output from teams and the ability to make decisions more confidently and deliver projects 100% faster.
Improved team efficiency by enabling faster decision-making and project delivery.
Improved team efficiency by developing a framework for ongoing evaluation and optimization of marketing strategies, which enabled faster decision-making and project delivery.
Developed a framework for ongoing evaluation and optimization of marketing strategies.
As a marketing strategist and fractional CMO, I successfully developed a framework for ongoing evaluation and optimization of marketing strategies for the newly-assembled marketing team at StellarWP. This included building out a scorecard and KPI measurement system that rolled up to company OKRs, enabling the executive team to confidently report on marketing progress, strategy, and successes to the board and investors. The implementation of this system resulted in faster output from teams, who were able to make decisions more confidently and deliver projects 100% faster.
Developed a scorecard that rolled up to company OKRs, enabling better reporting to the executive team and board.
I developed a scorecard for the marketing team that aligned with the company's OKRs, enabling better reporting to the executive team and board. This helped to improve the overall transparency and accountability within the marketing team, and allowed for more informed decision-making at the highest levels of the organization. Through the use of this scorecard, I was able to improve the team's efficiency and effectiveness, leading to faster project delivery and better results.
Confident Reporting to the Board and Investors with New Marketing Scorecard System
Overall, the creation of the scorecard and KPI measurement system was a major accomplishment for me and the StellarWP marketing team. It allowed us to work more efficiently, track our progress, and make informed decisions that helped drive the company’s growth.