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Hey, I’m Hazel Quimpo, and I help small businesses stop wasting time on marketing that doesn’t work.
I founded The Clever because I saw way too many business owners getting buried in flashy marketing trends that promise results but deliver nothing.
My mission? To give you practical, no-nonsense strategies that actually move the needle for your business—without the BS.
Authenticity Always Wins:
In business, time is your greatest asset. I believe in cutting the fat, automating the grunt work, and delivering results without wasting a single second. AI and automation aren’t about doing less—they’re about doing more of what matters.
Efficiency Without Losing Your Soul:
Yes, AI and automation are at the core of what I do. But I don’t use these tools to create cookie-cutter solutions. I use them to get the repetitive tasks out of the way so you can focus on what really matters: connecting with your audience in a way that’s actually human.
Action Over Perfection:
Waiting for perfect is a waste of time. I believe in smart, bold action. I’ll take a functional, scrappy solution over a flawless idea that never sees the light of day. Momentum is everything.
Hazel Quimpo, based in Long Beach, California, is a leading Fractional CMO and Marketing Strategist specializing in community-led growth, generative AI, and branding for small businesses and SaaS companies. With a track record of launching successful brands such as StellarWP and elevating communities like the Southern California Yelp community, she is your go-to expert for innovative growth strategies.
Hazel excels in creating powerful branding strategies that uniquely position businesses in the market. As the Principal Marketing Strategist at The Clever, she employs cutting-edge generative AI techniques to formulate scalable, authentic marketing campaigns.
A passionate community builder, Hazel has designed and executed community-engaging events such as Littlepalooza and Camp Littles, setting a new standard for impactful marketing. As a thought leader in both marketing and AI, Hazel Quimpo disrupts traditional norms, bringing a fresh, results-driven approach to each venture she undertakes.
There’s a lot of hype around AI, and most of it’s smoke. I cut through the noise and show you how to actually use AI and automation to lighten your workload, streamline your processes, and free you up to focus on growth.
I take complex tools and turn them into solutions you can actually use—without needing a PhD in tech.
I don’t just hand over a plan and disappear. I roll up my sleeves and work with you to make it happen. Whether it’s setting up automation systems or refining your messaging, I’m in the trenches with you, making sure it’s done right.
It’s not just about getting leads—it’s about building a community that sticks around. I’ve spent years mastering the art of community-led growth, from building Yelp’s local networks to growing niche audiences.
I’ll help you create a customer base that loves your brand and isn’t shy about spreading the word.
Welcome to The Clever. Led by Hazel Quimpo, we revolutionize your marketing with a blend of AI, including ChatGPT, and efficiency tools like ClickUp and Zapier. My approach delivers content calendars that stand out and systems that streamline, saving you hours and driving revenue.