Hi. I'm Hazel Q, and I'm obsessed with why people buy things.

I founded The Clever because I saw too many small businesses getting lost in the marketing maze, wasting time and money on tactics that don’t yield results. Our mission is to cut through the noise and provide effective, no-nonsense strategies that actually move the needle for your business.

Our Philosophy

Marketing Without Bullshit:
Let’s cut to the chase. You’re here because you want results, not jargon. We make your message hit home without unnecessary fluff.

Community-Led Growth:
Our belief is simple—your customers are your best marketers. We build strategies that turn your community into brand evangelists.

Smart and Efficient Methods:
We’ve worked with industry leaders, and we’re bringing that strategic intelligence to your small businesses. Efficiency isn’t just for the big players; it’s for every player who wants to win.

About Hazel Quimpo

Hazel Quimpo, based in Long Beach, California, is a leading Fractional CMO and Marketing Strategist specializing in community-led growth, generative AI, and branding for small businesses and SaaS companies. With a track record of launching successful brands such as StellarWP and elevating communities like the Southern California Yelp community, she is your go-to expert for innovative growth strategies.

Hazel excels in creating powerful branding strategies that uniquely position businesses in the market. As the Principal Marketing Strategist at The Clever, she employs cutting-edge generative AI techniques to formulate scalable, authentic marketing campaigns. 

A passionate community builder, Hazel has designed and executed community-engaging events such as Littlepalooza and Camp Littles, setting a new standard for impactful marketing. As a thought leader in both marketing and AI, Hazel Quimpo disrupts traditional norms, bringing a fresh, results-driven approach to each venture she undertakes.

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