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  • AI Tools + Resources
    • How to Talk to Robots Newsletter
    • Free 10 Minute ChatGPT Content Calendar
  • Services
    • AI Workflow and Systems Consulting for Agencies and Small Business
    • Systems and Content Calendar Implementation for Solopreneurs
    • Fractional Director of Content Marketing for Startups and Growing Businesses
    • Websites and Content Marketing for Wellness and Mental Health Businesses
  • About
    • About Hazel Quimpo
    • Contact

Case Study Category: Organic Marketing Successes

Implementing an AI-optimized Monthly Content Machine for a B2B Saas

Implementing the monthly content machine for DataDrive was a game-changer. A particularly rewarding moment was when a series of blog posts linked to a product launch became the most shared content in the company’s history, directly contributing to the highest

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Funnel Optimization Uplifts WordPress Plugin Sales: The Events Calendar Case Study

Optimizing The Events Calendar’s funnel was more than a technical challenge; it was about understanding the user’s needs and how we could better meet them. A memorable moment in this journey was witnessing a surge in positive user testimonials following

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Conversion Rate Optimization Sprint for WordPress Theme and Plugin Brand

Embarking on KadenceWP’s optimization journey wasn’t just about tweaking numbers; it was about understanding and enhancing the user journey from the ground up. A pivotal moment came when we received feedback from a long-time free user who, after receiving one

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Automated Email Funnel Success for a Subscription-Based Culinary Service

When GourmetBox came to me, their challenge was clear: make their subscribers feel more connected, not just to their boxes, but to the stories behind them. They wanted their automated email funnel emails to be more than reminders; they wanted

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From Facebook Group to Flourishing Email Community

The Skills That Made It Happen Pulling off this newsletter required a juggling act of skills: One evening, amidst the chaos of launching the newsletter, I received a message from a group member. She shared how the salary survey had

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Maximizing Event Attendance Through Strategic Marketing

When I launched Littlepalooza, it was more than a gamble on a “Coachella for Kids.” It was a mission to shake up the family event scene, which frankly, was snooze-worthy at best. I saw a world where parents and kids

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Innovation at Yelp: Pioneering Community-Led Growth

In the early days at Yelp, every move was a step into the unknown. Implementing Elite events and developing organic marketing playbooks were bets on the belief that authentic, user-driven experiences could drive growth more effectively than any ad campaign.

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A Blueprint for Integrating Acquired Brands Under a Single Vision

Building StellarWP was about creating the powerhouse of the WordPress world. Each product we brought into this family of brands wasn’t just another name under our belt, it was a game-changer in its own right, solving real problems for real

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Building LB Littles into a Community Powerhouse

From the initial website to the premium newsletter, each element of LB Littles brand and community was crafted with care, aiming to resonate not just as a service, but as a community. It was about offering families events and experiences

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Launching a Podcast as a Platform for Influence and Engagement

Creating Audacity Marketing felt akin to directing a major production, where every detail had to align perfectly. The collaboration between Michelle and me, blending technical skill with marketing expertise, was the cornerstone of our strategy. Automating the content transformation process

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Welcome to The Clever. Led by Hazel Quimpo, we revolutionize your marketing with a blend of AI, including ChatGPT, and efficiency tools like ClickUp and Zapier. My approach delivers content calendars that stand out and systems that streamline, saving you hours and driving revenue.

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