Building LB Littles into a Community Powerhouse

Challenge:

Imagine starting with a blank slate. That was me with LB Littles. My mission wasn’t just to create another parenting website but to build a vibrant community where families could find their tribe, share experiences, and participate in unforgettable events like Noon Year’s Eve and Littlepalooza. I wanted a buzzing hive of activity, not just a static page.

With a background steeped in event production and community-led growth honed at Yelp, I wasn’t exactly winging it when I decided to launch LB Littles. My vision? To revolutionize local family events and community engagement, drawing on my rich experience and a somewhat audacious belief that I could do it better.

Approach:

From the outset, LB Littles was a passion project and a meticulously planned venture into creating a pivotal community resource. The initial step was building a comprehensive website and directory, not just as an information hub but as the cornerstone for an expansive email list. This digital groundwork laid the platform for what would become a multifaceted community ecosystem.

Leveraging my event production expertise, I introduced a series of free community events, carefully designed to build trust and value within the local parenting scene. These weren’t your run-of-the-mill family gatherings but standout experiences that genuinely resonated with families looking for something different. The transition to paid events was strategic, introduced only once LB Littles had become a recognized and trusted community staple.

Simultaneously, the ‘Best Of’ stickers campaign for businesses transformed local engagement. It was a strategic move to deepen our ties with local businesses, encouraging them to pay for listings and participate in our premium newsletter. This initiative wasn’t just beneficial for LB Littles; it provided businesses with a tangible connection to a highly engaged local audience.

Results:

The playbook I crafted didn’t just work; it thrived. LB Littles quickly grew from a directory and a dream into a vital part of the local fabric, hosting sought-after events like Noon Year’s Eve and Littlepalooza, attracting thousands of families. Our email list swelled to over 10,000 subscribers, hungry for content that was both relevant and engaging.

Businesses recognized the value in being part of the LB Littles ecosystem, paying for listings and contributing to a premium newsletter that offered more than just updates but became a must-read for local families. LB Littles had become synonymous with quality family time, a testament to the power of organic, community-focused growth.

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Results:

Tools Used

From the initial website to the premium newsletter, each element of LB Littles brand and community was crafted with care, aiming to resonate not just as a service, but as a community. It was about offering families events and experiences that mattered.

The real success of LB Littles came to life in the stories shared by its members. Parents recounting their experiences, businesses expressing gratitude for the exposure and connection, each testimonial underscored the community’s value. These weren’t just metrics of success but affirmations of the deep impact LB Littles had on the Long Beach community.

In retrospect, the growth of LB Littles into a community pillar underscores the power of merging professional acumen with personal passion. It proved that with the right approach, creating a meaningful, engaged community space is attainable and deeply rewarding. LB Littles stands as a testament to the idea that combining skills and passions can lead to something genuinely impactful, making a difference in the lives it touches.

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Welcome to The Clever. Led by Hazel Quimpo, we revolutionize your marketing with a blend of AI, including ChatGPT, and efficiency tools like ClickUp and Zapier. Our approach delivers content calendars that stand out and systems that streamline, saving you hours and driving revenue.