Implementing an AI-optimized Monthly Content Machine for a B2B Saas
Implementing the monthly content machine for DataDrive was a game-changer. A particularly rewarding moment was when a series of blog posts linked to a product launch became the most shared content in the company’s history, directly contributing to the highest number of demo requests received in a single month. This success story underscores the power […]
Conversion Rate Optimization Sprint for WordPress Theme and Plugin Brand
Embarking on KadenceWP’s optimization journey wasn’t just about tweaking numbers; it was about understanding and enhancing the user journey from the ground up. A pivotal moment came when we received feedback from a long-time free user who, after receiving one of our targeted emails, decided to upgrade, citing the newfound clarity and trust in KadenceWP’s […]
Automated Email Funnel Success for a Subscription-Based Culinary Service
When GourmetBox came to me, their challenge was clear: make their subscribers feel more connected, not just to their boxes, but to the stories behind them. They wanted their automated email funnel emails to be more than reminders; they wanted them to be experiences. My Role: One of the most rewarding moments came from a […]
A Blueprint for Integrating Acquired Brands Under a Single Vision
Building StellarWP was about creating the powerhouse of the WordPress world. Each product we brought into this family of brands wasn’t just another name under our belt, it was a game-changer in its own right, solving real problems for real users. The vision we implemented was to make StellarWP the go-to name in WordPress. When […]
Building LB Littles into a Community Powerhouse
From the initial website to the premium newsletter, each element of LB Littles brand and community was crafted with care, aiming to resonate not just as a service, but as a community. It was about offering families events and experiences that mattered. The real success of LB Littles came to life in the stories shared […]
Launching a Podcast as a Platform for Influence and Engagement
Creating Audacity Marketing felt akin to directing a major production, where every detail had to align perfectly. The collaboration between Michelle and me, blending technical skill with marketing expertise, was the cornerstone of our strategy. Automating the content transformation process was a deliberate choice to ensure our messages resonated broadly and deeply. Every aspect, from […]
Client Content Strategy on Autopilot with Zapier and AI
The journey began with a challenge all too familiar to many agencies: the relentless grind of content ideation and calendar planning and the eternal question – is it possible to use AI or ChatGPT for authentic content marketing production? It was a process that felt stuck in the past, begging for innovation. Drawing on my […]
