Creative Community Growth and Experiential Marketing for B2B Conference

Challenge:

Approach:

- Deep Dive into Community Insights: Our first step was to immerse ourselves in understanding both the WordPress community’s values and StellarWP’s historical engagement efforts. This foundation allowed us to tailor our approach to genuinely resonate with the event attendees.
- Innovative Brand Activation Concept: Inspired by a mix of creativity and strategic thinking, we developed a unique brand activation involving custom-designed magic 8-balls and candles. These weren’t just swag; they symbolized StellarWP’s commitment to being the answer to WordPress challenges (magic 8-ball) and lighting the way in digital innovation (candles).
- Leveraging Analytics for Engagement: Armed with real-time analytics and a commitment to iterative testing, we launched our activation at WordCamp US. This data-driven approach ensured we could adapt in real-time, maximizing engagement and brand visibility throughout the event.

Results:

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Results:

Most Mentioned Brand at WordCamp US: StellarWP emerged as the most talked-about brand, outperforming giants like Automattic and Google in brand mentions and social media buzz.
Four New Major Partnerships: The visibility and interest generated led directly to forging four major new partnerships, significantly expanding StellarWP’s network and influence within the WordPress ecosystem.
12% Revenue Boost Post-Event: The buzz and connections made during WordCamp US had a direct impact on StellarWP’s bottom line, with a 12% increase in revenue observed in the weeks following the event.

Tools Used

The success of StellarWP at WordCamp US was more than just a marketing win; it was a testament to the power of understanding your audience and engaging with them on a level that transcends traditional advertising. The magic 8-ball and candle concept struck a chord because it was rooted in the community’s ethos and StellarWP’s brand values.

Reflecting on the event, the moment we knew we had struck gold was seeing attendees sharing their magic 8-balls and candles on social media, tagging StellarWP, and recounting their experiences at our booth. It transformed swag into stories, creating a buzz that went beyond physical presence and into the realm of digital word-of-mouth.

This campaign highlighted the importance of experiential marketing in building brand affinity and creating memorable connections that translate into tangible business outcomes.

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Welcome to The Clever. Led by Hazel Quimpo, we revolutionize your marketing with a blend of AI, including ChatGPT, and efficiency tools like ClickUp and Zapier. My approach delivers content calendars that stand out and systems that streamline, saving you hours and driving revenue.