From Facebook Group to Flourishing Email Community

Challenge:

Approach:

First up, we needed something juicy to get people on board. Enter the salary survey, tailored just for the tech industry moms in our group. This wasn’t just any survey; it was packed with value, giving insights that were hard to come by elsewhere. To sweeten the deal and make the subscription more enticing, we introduced lead magnets like the “Guide to Being Laid Off in Tech.” We chose ConvertKit for managing our emails because of its awesome features, and Squarespace made signing up a breeze.

Results:

Fast forward three months, and boom—we’ve got an email list that represents more than 10% of our Facebook group. But it wasn’t just about the numbers. The content we were sending out was hitting the mark, with engagement through the roof. People were actually reading, clicking, and replying. It felt like we’d not only moved our community to a safer space but also ramped up the quality of our conversations.

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Results:

Rapid Email List Growth: Within just three months of launching, we grew our email list to include over 1,700 members, effectively capturing more than 10% of our initial Facebook group’s audience.
High Engagement Rates: The newsletter consistently achieved high open and click-through rates, surpassing industry averages, which signaled the content's relevance and value to our audience.
Sponsorship Opportunities: The successful growth and engagement of the newsletter attracted sponsorship deals, creating new revenue streams and further proving the newsletter's value and impact within the tech community.

Tools Used

Canva, Community Platforms, ConvertKit, Email Marketing, Facebook Group, Give Give Give Ask, Looker Studio, Squarespace, Typeform

The Skills That Made It Happen

Pulling off this newsletter required a juggling act of skills:

Strategic Planning: Mapping out the transition from social media to email, identifying key content pillars that would drive subscriptions.
Technical Savvy: Navigating the ins and outs of ConvertKit and Squarespace to set up a seamless sign-up process.
Content Creation: Crafting engaging content that resonated with our audience, from the salary survey to the indispensable layoff guide.

One evening, amidst the chaos of launching the newsletter, I received a message from a group member. She shared how the salary survey had sparked a conversation with her employer, leading to a well-deserved raise. It was moments like these that underscored the real impact of our efforts—beyond numbers, beyond strategy.

This project was a testament to the power of community and the importance of not putting all your eggs in one basket (or in this case, one social media platform). It underscored my belief in the necessity of diversification, not just in finance but in how we build and nurture our communities. Each step, from conceptualizing the newsletter to celebrating our first sponsor, was a learning curve steeped in real-life insights, laughter, and a fair share of “what have I gotten myself into” moments. Yet, seeing the tangible impact on our members’ lives and careers made every late night and every challenge utterly worth it.

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You'll be in Good Company

Welcome to The Clever. Led by Hazel Quimpo, we revolutionize your marketing with a blend of AI, including ChatGPT, and efficiency tools like ClickUp and Zapier. My approach delivers content calendars that stand out and systems that streamline, saving you hours and driving revenue.