Launching a Podcast as a Platform for Influence and Engagement

Challenge:

Launching Audacity Marketing wasn’t simply about adding to the plethora of marketing podcasts. We aimed to create a unique platform that combined in-depth marketing insights with the expansive reach of personal branding.

My role focused on technology and marketing, while Michelle Frechette brought her podcast, community growth and engagement acumen to the forefront, together aiming to transform our conversations into opportunities for engagement and lead generation.

Approach:

- Distinct Branding: I took on the logo and website design, aiming for a visual identity that immediately communicated our podcast’s innovative spirit.
- Efficient Content Creation: Using Castos for hosting allowed us to focus on producing compelling content. Beyond recording, we established an automated system with ChatGPT and Zapier to repurpose our discussions into engaging content across social platforms.
- Focused Promotion: We didn’t just release episodes; we strategically promoted them. Automating social media content ensured that each discussion reached beyond our immediate audience, sparking wider engagement and attracting new listeners.

Results:

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Results:

Weekly Listener Growth: We experienced a 15% week-over-week increase in listeners, showcasing the podcast’s mounting appeal and the effectiveness of our promotional tactics.
Lead Generation Increase: Within the first three months post-launch, we observed a 20% increase in leads directly attributable to the podcast. This underscored the podcast's potency in not just attracting an audience but converting listeners into actionable business opportunities.
Engagement Rate on Repurposed Content: Our repurposed content saw an impressive 25% engagement rate across social media platforms. This high level of interaction confirmed the relevance of our podcast topics and the strategic efficiency of distributing content across different channels to maximize reach and resonance with our target audience.

Tools Used

Canva, Castos, Community Platforms, ConvertKit, Gravity Forms, Podcasting, WordPress, WordPress Plugin - Elementor, Zapier

Creating Audacity Marketing felt akin to directing a major production, where every detail had to align perfectly. The collaboration between Michelle and me, blending technical skill with marketing expertise, was the cornerstone of our strategy. Automating the content transformation process was a deliberate choice to ensure our messages resonated broadly and deeply.

Every aspect, from branding to episode production and audience engagement, underscored our commitment to delivering value. The enthusiastic listener feedback, the surge in community engagement, and the noticeable increase in leads affirmed our efforts.

Audacity Marketing stands as a testament to the effectiveness of strategic planning, creative content, and innovative marketing in establishing a standout presence in the digital landscape. This project showcases the immense potential of thoughtful collaboration and strategic automation in reaching and resonating with a target audience.

BRANDS WE've WORKED WITH

You'll be in Good Company

Welcome to The Clever. Led by Hazel Quimpo, we revolutionize your marketing with a blend of AI, including ChatGPT, and efficiency tools like ClickUp and Zapier. My approach delivers content calendars that stand out and systems that streamline, saving you hours and driving revenue.