Redefining Work: The Clever Lazy Way

Let’s start by facing the harsh truth: the worst kind of worker is the one who is lame and hard-working. It’s like being a hamster on a wheel – lots of effort but getting nowhere. I advocate for a different approach, one I call “Clever Lazy.” It’s about being the MacGyver in a world of […]

Using ChatGPT to Optimize Workflows on Content Marketing Teams

There’s a common misconception that ChatGPT is your go-to for churning out blog posts. Let’s set the record straight: ChatGPT is NOT your blog writer. It’s your strategic ace in the hole. Let’s take a look at some of ChatGPT’s true strengths when it comes to content marketing (which lie far beyond just drafting half-ass […]